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Brinker Brother
Project Overview

Update the outdated GoDaddy service which compromised the website's accessibility, intuitiveness, and potential customer satisfaction. 


My client's main goal was to update their website to contain updated service information, reflecting Brinker Brothers' current business profile of services offered, and create a new website look and feel.

My Role

• Sole UX designer

• Information Architecture

• Content Strategy 





Google Sheets

Pencil & Paper

The Goal

1. Enable and empower customers with the information needed to feel educated, and confident on client services and products offered.

2. Create a usable updated aesthetically pleasing website, intuitively directing customers to useful information like the ability to view unit prices or a detailed list of what home furnishings could fit in each unit, to decrease customer calls and inquires by providing this information.

Brinker Brothers Homepage: Before redesign

BrinkerBrothers_Final _frame.png

Brinker Brothers Homepage: After the redesign

The Solution
  • Improving customer accessibility

    • Add storage unit pricing, decreasing customer calls and inquiries about prices.

  • Providing trust within the company

    • Update content and services to an accurate company profile

    • Add location(s) addresses 

  • Navigate the website without additional noise

    • Add white space to let the site breathe

    •  Allow customers to create confident decision-making from a buyer's perspective.

  • Longstanding reputation, and trusted community name

    • Add customer reviews to reassure new customers this a business they can trust.

    • Increase SEO, by increasing "near me" searches by new community members who are potential customers.

    • Client reputation, servicing their local community for 13 years, primarily obtaining business through word of mouth.

Brinker Brothers Homepage - Post redesign

Brinker Bros Homepage w: frame.png





Auditing The Old

The main opportunity here is to create a hierarchy to help the client highlight showcase their updated services resulting. This hierarchy results in a decreased cognitive load for the customer, empowering them to make confident decisions when purchasing content and services online with Brinker Brothers. 


The discovery phase started with the outdated GoDaddy website site.

This consisted of the identification and removal of outdated services, and the addition of essential content updates including their new location address,  a map to the flagship store, FAQ & space for storage auction details. 

Brinker Brothers Services - Pre redesign

brinker bros services.png
The Process

I started this project off by taking an inventory of content on Brinker Brothers' current website, creating a spreadsheet that captured each page word for word.

Why a content audit? 

Eliminate outdated content

Establish what content I would be working with

Create familiarity with the client's content, industry language, and website details

Group similar content to strategically present this information to website visitors appropriately.

Brinker Brothers content audit sample

brinker bros content audit.png
Market Research 

How did other storage companies display unit sizes and inform customers of their prices?

What language they were using to describe their services and products?

Research sparked the creation of a "size guide" that included detailed information on what furnishings would fit inside of offered units. 

bb storage unit insp_cost and sizes.png

Unit costs cards were found to be the most common, effective, and visually appealing way to show pricing at a glance. 

bb storage inspo_unit size guide.png
Website Iterations 

Brinker Brother website additions included adding customer reviews, unit pricing, and website details. The previous site updates included the removal of snowmobile and RV services and the addition of new unit size, in addition to the new user friendly aesthetic. 


1. Bring credibility to the company and its services

2. Increase new customer confidence

3. Stimulate decisions to buy

4. Improves SEO


1. Present prices, eliminate the hassle of calling or emailing

2. Help customers make faster decisions

3. Upfront transparency, showing honesty at first touchpoint.


1. Furnishing details of storage unit sizes

2. Map & storage locations added

3. Auction & FAQ page added

4. Locally owned context added

bb_unit prices_final mockup.png
Website Architecture

Creating a site map helped structure the layout of the site, making it visibly clear what pages were needed and where they belonged within the website. 

Brinker Bros_Site Map.jpg
WordPress Mockup

Here is the final design using WordPress, my client was excited about the new website aesthetic and liked how clean it looked. I was able to provide a new look and feel in addition to updating outdated content.

By taking a customer first approach, website visitors are now able to read about other customer experiences, receive detailed information regarding unit sizes and furnishings, view unit prices, and are provided with a map to Brinker Brother Self-Storage's primary location. 

bb_final hifi screen_homepage.png
bb_contact us_final mockup.png
bb_final mockup auction page.png

By conducting a website audit early canvasing website details it eliminated outdated content which not only left me with the current content to rearrange but it allowed me to group the most needed elements while redesigning these pages. I then was about to strategically plan when to introduce content to website visitors when the information was needed most, allowing them to create informed decisions throughout the website experience.


Market research was key in developing additional pages and components for this redesign. It helped me get acclimated to the storage industry which allowed me to suggest components to my client that provided as much information to their customers as possible. 


This work was done remotely, which was a new concept for me. It was helpful to gain experience working in an environment that required additional attention in communicating designs and its rationale. 

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