Healthy Creations

A Plant-based

Private Chef Company

Overview

Chef Ariel Bangs, owner Culinary Anthropologist, Fooducator, mother, and Plant-based private chef mastermind behind Healthy Creations was affected by Covid-19. 

Ariel's in-person service classes and personal chef services came to a screeching halt. 

 

Due to in-person safety risks and social distancing, Ariel's culinary business needed a way to establish a sustainable new way of adapting to Covid-19 circumstances and reinvent her business model.

My Role 

  • User Experience

  • Content Strategist

  • Visual Design

I conducted industry research, a content audit, SEO optimization, persona creation, business strategy, mood board creation, rebranding, logo creation, and final design. Low-fidelity mockups were co-collaborated between myself and Lori Yeh, UX Designer. I performed and created the final website mockup design, tailored solutions to Healthy Creation's adaptive business model which altered from our initial mockups. I implemented product collections, website automation, and suggested strategies according to Healthy Creation's business needs and online social media platforms.   

A revised solution for meal plan packages was required. I created sustainable meal cards Ariel can manage and Implemented a new consultation form that extracts the pertinent information,  saving Chef Ariel time managing her business.

Ariel's Business Goals:

Create a way to continue serving her community since in-person services were affected due to Covid-19. 

Showcase Healthy Creation's services in an accessible, digestible, seamless way that is easily understood, enjoyable, customer-friendly, and a source of useful information during each point of contact. 

Highlight Healthy Creation's meal planning services and Flavorgasm Donuts.

Time-saving solutions from managing messages and phone calls, allowing her to focus on her clients, creating a personalized, unique, and educational experience with food.

Ariel's passion for creating unique culinary cultural experiences while educating foodlovers on the healing properties and benefits of nourishing your body with fresh ingredients is what fuels Healthy Creations. 

Ariel is heavily involved in her community and partners with local farmers. She expresses the importance of using fresh ingredients and supporting local. Ariel helps gather donations for plant-based food share boxes for families in need. Ariel hopes to turn plant-based meal boxes into a non-profit organization where families can have access to healthy food. 

Healthy Creations Before Redesign

Healthy Creations AFTER Redesign

Discovery

01

Research & Discovery

  • Understand Healthy Creation's' business needs, service operations, and identify customer base.

  • Audit Healthy Creation's current website, tend to any low hanging fruit, which included typos, and removing duplicate content that did not add value towards Ariel's goal of obtaining a clean clutter-free website.

  • Compare & analyze similar business models, explore business mechanics and concepts.

The Customer Experience

  • Align Healthy Creation's personalized customers' goals with Healthy Creations website design.

  • Create clear, concise communication providing website visitors information required to navigate and determine the best services offered for each individual customer.

  • Deliver a premium customer experience when interacting with Healthy Creation's website.

  • Catering to the busy individual who has no time to waste on multiple clicks or time to cook.

  • Serving clients a spoonful of cultural meals in addition to a fresh new website design. 

  • Present meal plan cards to conveniently guide clients towards options that work for them, their fitness goals, and dietary needs. 

Content Landscape 

  • Examine catering, meal box services, and other food industry websites. 

  • Compare & analyze industry trends, similar business models, explore business mechanics and concepts.

  • Become familiarized with industry terms and language, like Baker's Dozen.

Healthy Creations_ UI Inspo
Healthy Creations Weekly Menu -
Healthy Creations_Desktop UI Inspo
Healthy Creations_ Food Delivery _ Your
healthy creations _ meal plan UI inspo .
Online menu _UI
Healthy Creation_ Cupcake UI inspo
Healthy Creations _ UI Inspo
Healthy Creations Order_ Checkout UI Ins
Healthy Creations Desktop Inspo

Website Architecture

  • Construct a site map of the current Healthy Creations website, focusing on consolidation of like services and removal of duplicate menus.

  • Develop a new site map proposal for the final design with combined services.

  • Extract Healthy Creation's website copy, menus, and informational text. 

Healthy Creations Website Architecture

Essential Planning 

Research shows that 73% of customers in 12 countries say that customer experience is the most important factor in their purchasing decisions. 

02

Ideation & Prototype 

  • Repackage Healthy Creations in-person services to an online service where Healthy Creations can still profit due to Covid-19.

  • Create a cohesive experience and structure for Healthy Creation's customers, providing seamless page transitions and guidance of Healthy Creation's process & operations. 

  • Develop a new automated and sustainable business flow for Healthy Creations.

  • Establish a creative way to continue Ariel's passion to educate her clients to understand the cultural aspect of food and how food can be used to heal the body. 

Ideation 

  • Consolidate offered services duplicated on the website, creating a cleaner, and accessible website for customers.

  • Construct Meal Plan cards that provide enough details an interested customer would need to locate & forge a decision with. 

  • Compose a new way of showcasing Flavorgasm donuts,  condensing the menu to reflect seasonal and most popular donuts.

  • Generate an automated response trigger system Ariel can manage, saving her time in responding to customers. Helping Ariel get back to her craft. 

Defining Operations

03

Design & Test 

  • A comprehensible customer friendly website, which includes digestible meal planning information in one distinct place, and educative content a customer would require to make an informed decision.

  • A new cohesive, brand consistent with brand colors, font, text.

  • Iterate website based on customer interactions and feedback as well as SEO analytics.        

Illuminating The Process

  • Establish a visible process - I created a 1,2,3 numbered process that explains how Healthy Creations operates.

  • Provide representation and language illuminating Healthy Creation's unique selling point of providing vegan, vegetarian, soy-free, gluten-free local handpicked ingredients.

  • Implemented the of structured Meal Plan cards designated into three categories:

 The Food Enthusiast, Fitness Minded, The Executive  

Providing plan details including serving size, sample menu, and Meal Plan Consultation form, which caters to customers with dietary restrictions. 

Flavorgasm Donuts BEFORE Redesign

HC Flavorgasm Donut_before redesign.png
Flavorgasm Donuts After Website Redesign

Flavorgasm Donuts

  • Modify online donut viewing and page interaction. Decreasing customer cognitive load by eliminating unavailable options.  A Featured Donut highlight. and a seasonal menu created.

  • Present and repackage Seattle Love care packages, A promotional offer to support local businesses and families during Covid-19. A lightbox and submenu were implemented, giving the care packages its own page real estate which includes package contents. 

  • Featured Donut highlight established to take place of Ariel's currently suspended Donut of The Month Club service due to Covid-19. 

 AFTER Redesign

Catered To Customer Needs

  • Communicate to customers that Healthy Creations caters to your dietary and lifestyle needs.

  • Arrange Meal Plans and Menus where interested customers would have resources visible and available.

  • Structured Meal Plan cards designated into three categories:

 The Food Enthusiast, Fitness Minded, The Executive  

Providing plan details including serving size, sample menu, and Meal Plan Consultation form, which caters to customers with dietary restrictions. 

All Things Meal Plan

  • To assist in freeing up Ariel's time I created an input form customers could submit according to Meal Box contents, allowing Ariel to manage her customers' orders personally and efficiently.

  • Information regarding Meal Plans can be found in one click from the landing page. Since Meal Planning is a sought after service, it deserved its own space where all things Meal Plan could be found. 

  • Meal Box Contents, pictures, options & delivery details can be found here, giving Ariel's customers access to all things Meal Plan. 

Meal Plan Layout.png

Rebranding

  • Design a logo that embodies the Healthy Creations' brand identity.

  • Integrate a local, fresh, healthy, energized,  nourished " mentorship how to eat vegan" 

  • Incorporate brand colors that represent Ariel's fresh and colorful menu, outlook on life, and business zest. 

Color Palette

  • Advancing Ariel's business to a new level, look & feel.

  • A new color scheme implemented and co-created during design reviews, executing Ariel's vision of redesigned Healthy Creations.

  • Integrate a local, fresh, healthy, energized, nourished                   " a "mentorship how to eat vegan" 

  • Incorporate brand colors that represent Ariel's fresh and colorful menu and outlook on life and business zest. 

Healthy Creations Landing page Before Redesign

Exploring Color palettes

Logo Creation

  • I designed this logo as a fusion integrating Ariel's kitchen tools with a flare of magic that infuses Healthy Creations cuisine.

  • Represent & embody Healthy Creations business goals and strategy

  • Portray vegan and healthy food in creative and explorative ways. 

  • Incorporate brand colors that represent Ariel's fresh and colorful menu and outlook on life and business zest. 

Measuring Successful KPIs

  • After I implemented alt text, keywords, and additional SEO optimization Healthy Creations website traffic increased to169% In 3 months.

  • Form submissions doubled from 16 to 31

  • Unique and organic visitors, form submissions, store orders & more can be monitored. Allowing Ariel Insights and business strategy towards reinventing her customers' satisfaction and Healthy Creation Experience. 

  • By creating automated systems and notifications Ariel is able to manage her growing business and continue sharing her passion with each bite. 

Takeaways

Getting to meet Ariel Bangs has been a true privilege, she is a kind soul who has a genuine love for supporting and empowering her community. When you experience the Healthy Creations first bite you'll know why you were sent to Chef Ariel. 

This project gave me the privilege to use design towards helping a current real-world problem. I think that as a designer and more importantly as a human we all want to make a difference. The joy of this design was seeing significant side-by-side differences. In the new design, you can visibly see how whitespace can give your eyes a delightful rest between elements. 

With more time with Healthy Creations I would integrate interactive, selectable menus customers can assemble their own Meal Box. Add virtual chef classes and How-To videos, creating additional community engagement for food box donations that serve our community. 

To contact Ariel Bangs for donations email chef.ariella@gmail.com or Visit Healthy Creations Website

©  K.Paredes

Healthy Creations Website Ideation