Quit It

A tool for current and quitting cigarette smokers on their smoking cessation journey. 

Project Overview

This project was inspired by my previous industry work in Pulmonary Medicine as a Medical Assistant. We frequently asked patients about their smoking status, while coaching them on cessation techniques. 

The problem statement: 

Persons actively trying to stop smoking need support when quitting. By disrupting their smoking routine, with routine alarms, identifying triggers, tracking cravings, and access to support during their smoking cessation journey. Quit It users will stay engaged, and successful in obtaining a non-smoker status. 

Role

End-to-end design process

• Personal Project 

Tools:

Adobe XD

Google Forms

Pencil & paper 

Overflow

Miro

Figma

Evoke Inspiration

Supportive

Inspirational

Accessible

Educational

Reliable

vm quit moodboard.png

Discovery 

Smoking is the #1 preventable cause of death in the country 

76% of 46 million Americans who smoke want to quit

Smokers who don't participate in a smoking cessation program fail 95% of the time.

To understand whowhy, and how I conducted background research to understand the smoking population and how they could benefit from a support system during the process of quitting.

 

Research findings include 

Accommodation/food service, construction workers, and the transportation industry workers are among the most affected who could benefit from participating in a structured program.


Target Audience 

Current cigarette smokers seeking support when quitting smoking .

Design Objectives

1. Build a support system 

2. Disrupt smoking routines 

3. Provide tools, keeping quit goals on track

Understanding

How might we support current smokers to quit?

How might we motivate smokers to become non-smokers? 

Defining factors

Create a Quit Plan 

Build a support system

Identify triggers and track habits

Disrupt smoking routines

Information Architecture

I created a site map to plan ahead, get a feel for where the quit tools would live logically, and create a user-friendly design that could easily be navigated through. The site map also helped me visualize what screens and flows I could potentially design for the app, thinking of the app user's goals and how they would achieve it. Creating this organizational structure helped speed up the design process. 

Making The Data Human

70% of ex-smokers have made one or two attempts 

Edgar.png

To accommodate different quit user needs and expectations I created three personas from research learnings, based off industries with the highest smoking rates. 

 

#1 Accommodation and food service 

#2 Construction

#3 Transportation 

 

Quit It provides a basic starting point and plan for those who don't know where to start

  • Physician support

  • Community support of others trying to quit

  • Motivational

  • Goal setting

  • Habit tracking documentation

 

The tools and structure of Quit It combats multiple failed attempts, lack of motivation and the routine of smoking. Championing the user during their journey of quitting.

These personas also highlighted new opportunities to add Quit It users, like building out 1:1 support help and medication consultations. 

Describe real people with backgrounds, goals, and values

Focus on user needs, and human centered design

User Flows

Constructing user flows of tasks that Quit It users would perform while using the app allowed me to focus on what screens were needed to produce a usable product. Below is V1 of Quit It taskflow.

VM Quit It App - flowchart-V1 .png

Each user task for usability testing is broken down into steps via user flow documentation

User Task 1: create quit plan
User Task 1: create quit plan

creating a quit plan flowchart

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User Task 2: locate contact information
User Task 2: locate contact information

locating contact information flowchart

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User Task 5: Create a timer, recording routine smoking times
User Task 5: Create a timer, recording routine smoking times

Create routine timer flowchart

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User Task 1: create quit plan
User Task 1: create quit plan

creating a quit plan flowchart

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Aligning Customer Needs

Working off this Design Thinking Canvas and clock modal helped keep the goals of those in the process of quitting at the top of mind while creating a roadmap of the design direction. 

Design Thinking Canvas: Quit App
Design Thinking Canvas: Quit App

Framework to better identify, understand, and address problems

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User Clock Sketch: Edgar
User Clock Sketch: Edgar

A modal to map out stress and potential triggers to smoke

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Design Thinking Canvas: Quit App
Design Thinking Canvas: Quit App

Framework to better identify, understand, and address problems

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Meeting The Goal

I conducted audience research learning insights from others who are solving the same problem. Reading ratings and reviews of other apps helped guide Quit Its functionality and how to serve our users best through interactions the following mobile UI screens are designed to:

A Tool that will... 

Disrupt smoking routines

Identify and understand habits 

 

Track non-smoking status

Track cravings and smoking triggers

Display smoke-free daily progress

Motivate quitting through money saved display

Locate health statistics and motivation with the click of a button

Access to support from healthcare professionals and other non-smoking communities. 

Component Library

Disrupt The Smoking Routine

The habitual nature of smoking was identified and validated through a Quit It questionnaire of current and former smokers. 

 

Insights gained from the book Atomic Habits, by James Clear suggest 
 

3 levels of change

• outcomes

• process

• Identity

Clear identifies the habit loop which consists of cue, craving, response and reward. 

 

The Cue

 

By incorporating timers that disrupt usual smoking routines the cue is triggered, followed by the natural craving of cigarettes, preceded by Quit It supporting the smoker's response to the craving, by offering alternative ways which defer the act smoking.

Quit It recording routine timer flow 

Record routine timers and update times prototype

Establishing Good Habits

Inspired by Atomic habits I mirrored The Four Laws of Behavior Change, which are a simple set of rules we can user to build better habits. They are:

1) Make it obvious 

2) Make it attractive

3) Make it easy

4) Make it satisfying

Visible health statistics makes quitting attractive and obvious through improved health, by it's placement on home navigation dashboard goals and motivations are made easy to locate and satisfying. Health statistics were validated by current smokers as an important motivating factor of quitting through the Quit It questionnaire

Quit It Health Statistics Timeline, stats active

Quit It Health Statistics Timeline

Tracking Daily Progress

The Reward

The Quit It dashboard visibly shows money saved, smoke-free days, and health statistics. An even bigger incentive to continue a smoke-free behavior are the physical, and personal health improvement results from not smoking.

Understanding Behaviors

The Response

Providing support while faced with cravings is a monumental step of the quit journey. By tracking cravings and understanding triggers user gain insights into their environments, and habits providing awareness of their smoking behaviors. These useful strategies suggest smoking alternatives and motivation instead of lighting up. 

Tracking craving and triggers workflow

Locating Support

Make it easy

Managing cravings is an uncomfortable part of the process, to ease the discomfort some people prefer the guidance and support from a medical professional. Locating support is half the battle, Quit It offers support with one tap on the primary navigation. Get access to clinic information, booking appointments for medication support or speak with a physician about your smoking cessation needs. 

Use your voice or type what you're looking for to get the support you need when you need it. 

Locating support workflow

Creating A Plan

Make it obvious

Establishing your intentions in the beginning of quitting allow you to prepare your mind, setting you up for success. Thinking about your reasons for quitting will serve as motivating factors when cravings arise. Setting yourself up with a plan in the beginning will serve as your roadmap to starting and creating your new routine and habits. 

Quit Plan Content

How many cigarettes do you smoke?

How much does each pack cost?

How many cigarettes in a pack?

What time do you usually have your first cigarette?

How soon do you want to quit?

What is your reason for quitting?

Potential Revenue Stream

Keeping Quit It accessible as a smoking cessation tool creates a bigger reach to whom we are trying to serve. From a business perspective to generate a revenue stream through the app Quit It has a few potential opportunities to explore given feedback from users and their needs. 

Counseling support via sliding scale

Insurance programs offering incentives

Consultations & appointments with healthcare providers 

Patient education ads supplemented from pharmaceutical companies

PRO version that keeps track of more data

Metrics

Created to save lives

For this app to be successful it's to save lives, a KPI is adoption of the app.

Engagement analytics - how often timer and craving features are interacted with. 

Retention - how often triggers were recorded, monitoring consecutive days used.

Future user acquisition - scheduling a physician consultation

Customer satisfaction measured by product recommendations and NPS scores. 

Next Steps

The next step includes user validation in the form of usability testing. Learning from how people use the app then iterate on learnings and leverage that knowledge for requirements in developing a better version. 

Depending on what users found useful next steps could include building out tracking cravings and triggers to help users understand their cravings and environments. Implementing a diary or mood tracker, building out community support or create a clear pathway users could get needed support from healthcare professionals and treatment options. 

Project Learnings

Designing for an Android platform was completely foreign to me, my reasoning for designing this app for Android was because research states people who smoke are more likely to be of lower socioeconomic status, and I wanted to keep this app accessible.

 

I followed Material Design guidelines and gained insights from Android users, in times of uncertainty I would consult Android users of MD properties. The FAB button specifically created an interactive element that could increase engagement opportunities, however, there was confusion of hover states that were presented on Material Design but had no change in color which questioned the basic functionality of mobile and desktop behaviors.

 

Ultimately this design challenged my scope and familiarity with the platform landscape which I am excited to continue growing and learning more as my design exposure spreads.